Kinder
Ferrero Australia used ad-roller in five of Sydney’s highest traffic shopping centres to compliment a campaign which consisted of digital, Tv, shopping centre panels and in store sales promotions.The famous red and white Kinder branding was rolling in proximity to supermarkets- with outstanding results:
92% of respondents noticed the advertisement.
87% of respondents could recall the specific brand.
An independent external contractor conducted a case study in which 122 respondents were given a multiple choice questionnaire with four brands to choose from. The goal was to find out whether they remembered what chocolate was advertised for on the escalator handrails. The results were impressive and closely reflected other studies. Not only did 92.5% of respondents answer that they had seen the advertising; but most importantly did 107 out of the 122 people correctly determined that it was Kinder chocolate which was displayed on the handrails.
